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Is The Responsibility Project Being Responsible?
Post-advertising acolytes devote plenty of time to bashing the bankrupt practice of logo slapping, so it’s heartwarming to have an opportunity to praise a marketer—global insurer Liberty Mutual—for...
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Old Spice’s Shirtless Isaiah Mustafa is Talking to You, and Only You
For anyone who thought deodorant and body-wash marketing was nothing but lather, rinse, and repeat, Old Spice is proving, yet again, that there’s much more to it with the shining genius that is the Old...
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